Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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Market research is the process of gathering information that a company conducts on its target audience and its reference market using a series of methodologies and tools, which today are […]
An enterprise’s digital archive is primarily the digital memory of the enterprise, which is predominantly composed of electronic documents. Consequently, it is essential that organizations digitally preserve documents in an […]
Healthcare marketers mistakes: an introduction Healthcare marketing encompasses all the methods and tactics that can be used to market the services of a healthcare organization or provider. When implemented correctly, […]
Opportunities of big data If you stop to think about the activities you can perform with data, the answer is: everything. The opportunities of big data are endless! We have […]
