Information, news and best practices covering our industry, company, partners and customers

Our most popular stories in 2017

Well, another year has gone by. Many things happened on our planet in the past 365 days. Some were awesome,[…]

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The three marketing buzzwords of December

Every year, the world’s dictionaries publish new words. Last year alone, the Oxford Dictionary added over 1500 entries in its latest update.[…]

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When was cloud computing born?

You are in Sydney. You take a picture of the Opera House, with the ocean in the background. You like the shot,[…]

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New marketing buzzwords signal big changes in who, what and how.

Every year, the world’s dictionaries publish new words. Last year alone, the Oxford Dictionary added over 1500 entries in its latest update.[…]

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What marketers can learn from The Flintstones, Scooby-Doo, Lupin, and Princess Mononoke

In the early stages of television, adverts were mainly live theatrical broadcasts featuring actors that recommended items to be purchased.[…]

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The Gartner “Customer Experience” Management Maturity Model: Empower CX in Your Company

As recently stated in this recently-released Gartner publication, customer experience management is a discipline that requires an ongoing focus*.[…]

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Marketers can learn a lot from movie trailers

The movie industry is a 286 billion dollar giant. Maybe you never thought about it, but a lot of this success is based on short video clips –[…]

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The three marketing buzzwords of October

Every year, the world’s dictionaries publish new words. Last year alone, the Oxford Dictionary added over 1500 entries in its latest update.[…]

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Importance of video, by the numbers

Videos have already become the main source of traffic online. They increasingly influence the consumers’ behavior online. If once videos were considered an optional luxury for big-budget corporations,[…]

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Videos in today’s marketing: Dispelling the myths

In 2020, more than the 80% of all web traffic will be from video consumption (source: Cisco). Today,[…]

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