Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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Forms, correspondence, written statements, contracts, subscription forms, informational and in-depth materials, service delivery receipts, transactional documents: The content that has conveyed corporate communications over the years has always enabled banks […]
Customer experience management is increasingly being adopted by executives and marketers in organizations of all industries and sizes because it helps to center a number of important factors: driving growth, […]
The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
