I recall a symposium that I was giving on 1-to-1 marketing in Dallas to marketing executives from the Southwest. I asked them this question: “How many attributes [great definition here] can you identify in a customer where you are absolutely sure that if you make them variable – and extremely relevant to them – versus static – guarantees you an improved ROI on your campaign? […]
It was a significant development in the history of graphic communications and it immediately changed the way marketers create, produce,[…]
In the marketing world — and everywhere else, Augmented Reality and Virtual Reality are all people talk about these days.[…]
FASTWEB AND THE ROAD TOWARDS DIGITALIZATION
With 2.4 million customers, Fastweb is a major Italian telecommunications operator.[…]
Humans might have become different, more complex animals right at the moment when they started telling stories.
At one point,[…]
The 2018 Aspire Leaderboard has just been released and Doxee is proud to have been noted as “an excellent choice” for their scalable,[…]
There is a place on this planet where – year after year – the future is invented and transformed into the present.[…]
We have told you many interesting stories on how videos can be impactful and effective-not only in marketing,[…]
Imagine a machine that can talk just like a human being, understanding our questions, and replying with meaningful information. Until not too long ago,[…]
The first ID in history was a clay tablet, on which the owner’s personal details – name, place and date of birth,[…]
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