The relationship with the customer is one of the most critical aspects of business. Today more than ever before, the system of relationships in which brands operate, whether B2B or […]
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Why should you pay attention to the billing experience? Sending an invoice or bill has always been a classic point of contact between a company and its customers. Traditionally, these […]
Even in this strange and complicated year, some digital trends in the travel industry have emerged that are worth following to understand how business is transforming and how they need […]
The term “nurturing” broadly means “taking care, protecting during growth” or even “helping and encouraging development.” Of these general definitions, the technical language of marketing adopts the aspects of care […]
What is the role of Customer Relationship Management KPIs in monitoring business performance? It can happen that the sales department doesn’t have the information or tools needed to convert leads, […]
