The development of artificial intelligence and the technology revolution that it has activated is becoming one of the main drivers for the creation of tools that organizations can use to build closer relationships with customers and markets.[…]
The new digital invoice format opens up an unexpected channel of communication with customers who can be reached with content that is relevant and strategic for the company and that can convey CTAs and commercial messages.[…]
Insurance companies have to deal with two “physiological” moments in their relationship with customers: Managing renewals and managing accident claims.[…]
In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full experience of being a customer” is under the analysis of marketers.[…]
In Lessons from Europe for American Business (1963), Leon C. Megginson, an essayist and Professor of Management and Marketing at Louisiana State University,[…]
When it comes to content, of all the mediums you could use to reach your target audience, which is the most accessible,[…]
The new electronic invoicing system in Italy will impact companies, Public Administration, and the creation of a single European digital market.[…]
How to retain customers online? Insurance 4.0 is already a reality. The latest survey of Big Data Analytics &[…]
In this blog, you will find 4 tips for creating a personalized video campaign for customers in the insurance sector.[…]
Thanks to the digital revolution, like many industries, utilities are experiencing a period of unprecedented change. The challenges for digital marketing in this field are complex,[…]
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