The development of artificial intelligence and the technology revolution that it has activated is becoming one of the main drivers for the creation of tools that organizations can use to build closer relationships with customers and markets.[…]
The new digital invoice format opens up an unexpected channel of communication with customers who can be reached with content that is relevant and strategic for the company and that can convey CTAs and commercial messages.[…]
In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full experience of being a customer” is under the analysis of marketers.[…]
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