The luxury industry is a market segment in constant growth and one that will continue to grow despite the dramatic effects of the spread of Covid-19. The sector has been able […]
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Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive […]
There are 3 new trends in the Pharma industry that you need to consider: from sustainability, to digitization, to the increasingly decisive importance of personalization. The pharmaceutical industry is a […]
With the birth of the internet and the consequent digital revolution, even writing for advertising has changed course, with new styles, new influences, new needs, and new consumer interests. What […]
Let’s see the best practice for Food and Beverage in the social media world. In a previous post we talked about the importance of customer loyalty in the industry. Now, […]
