According to the numbers, the use of the digital video format is growing exponentially. Recent Facebook research shows that users prefer watching videos rather than static content on Facebook and Instagram with a ratio of five to one.[…]
Customer expectations have risen consistently in recent years to unprecedented levels, with major implications for companies of all kinds. Arguably the biggest development is the need to reach out to and engage with users through a wide range of channels and for the entire duration of the customer journey and lifecycle.[…]
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