The relationship with the customer is one of the most critical aspects of business. Today more than ever before, the system of relationships in which brands operate, whether B2B or […]
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On June 15, the Digital B2B Observatory (Polytechnic of Milan) held its annual conference with this year’s theme, “B2B: physically distant, digitally close” (“B2B: fisicamente lontani, digitalmente vicini”), a title […]
The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals […]
How to turn the billing experience into a successful touchpoint? Customers often have a negative association with the billing stage, which can affect their overall relationship with the company. However, […]
Video marketing in the fashion industry is effective, which is likely to become increasingly important in the coming months and, in general, in a post-pandemic world. After all, fashion, like […]
