Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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Predictive insurance is an advanced type of analysis that allows insurance companies to make forecasts using their historical data, combining statistical models, data mining techniques, and machine learning. Insurance companies […]
Innovation in the workplace is a complex issue in which technological evolution—accelerated by the pandemic emergency and the obligation for social distancing—is intertwined with the need for a general reformulation […]
What changes, not just technological, have most affected the younger generation, profoundly influencing the way they communicate with brands? How has the way younger consumers enjoy content changed? And what […]
What is the platform economy? The platform economy is, quite simply, an economic model based on the use of digital platforms that directly connect producers and consumers. Some examples? Amazon […]
