What does it means to do storytelling with data? Understanding data storytelling and providing a clear definition requires us first to understand the history behind what is now an essential […]
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There is more than one KPI to measure customer satisfaction and, yet, its importance is undeniable: only a satisfied customer returns again, and it’s only a satisfied customer who is […]
Marketing strategies for the luxury sector: while the luxury sector is undergoing profound transformations, the marketing and communication function, which is responsible for conveying values and brand imagery, have had […]
Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive […]
There are 3 new trends in the Pharma industry that you need to consider: from sustainability, to digitization, to the increasingly decisive importance of personalization. The pharmaceutical industry is a […]
