In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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In the Utilities sector, more organizations are directing their efforts toward building an innovative customer experience to ensure that customers are able to interact fluidly and immediately through their preferred […]
The utility industry provides essential services to customers (from electricity to water, from gas to waste management). For this reason, it has always played a strategic role in the lives […]
In recent decades, digitization has revolutionized many industries, including the healthcare sector. Thanks to the advancement of technology and the adoption of innovative digital solutions, the healthcare sector has witnessed […]
A Content Management Strategy encompasses the planning, creation, publication, management, and governance of content. Planning and implementing it correctly means being able to simultaneously engage target audiences and drive your […]
