In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
While the brightest ideas may arise unexpectedly, innovations never arise by chance but are consciously developed within contexts where certain practices and procedures are already at work. This clarification is […]
Forms, correspondence, written statements, contracts, subscription forms, informational and in-depth materials, service delivery receipts, transactional documents: The content that has conveyed corporate communications over the years has always enabled banks […]
Customer experience management is increasingly being adopted by executives and marketers in organizations of all industries and sizes because it helps to center a number of important factors: driving growth, […]
