In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
The most read of the month
All Articles
More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
While the brightest ideas may arise unexpectedly, innovations never arise by chance but are consciously developed within contexts where certain practices and procedures are already at work. This clarification is […]
Forms, correspondence, written statements, contracts, subscription forms, informational and in-depth materials, service delivery receipts, transactional documents: The content that has conveyed corporate communications over the years has always enabled banks […]
Customer experience management is increasingly being adopted by executives and marketers in organizations of all industries and sizes because it helps to center a number of important factors: driving growth, […]