In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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SPID, PEC, and electronic signatures aren’t anything too new. These issues and technologies related to digital identity definition have been around for several years now, a period that feels very […]
In the Retail market, transactions now take place across a wide variety of distribution channels. The trend toward multichanneling—often omnichanneling—crosses an increasingly large and diverse set of industries: from food […]
Updated 17/01/2023 The rapid diffusion of mobile devices on a global scale, the spread of 5G and IoT, the growing awareness of climate change that is pushing institutions toward more […]
If digital transformation, and this is an established fact, is a key factor in the economic success for companies of all sizes, in the case of marketing, the use of […]
