Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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If anyone now thought the potential of hybrid marketing had been exhausted, think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]
Certified Electronic Mail, known as PEC in Italy, is a tool we are all familiar with and has become part of our daily lives, both in business and in bureaucratic […]
The global smart metering market continues to grow. In 2021, it was worth nearly $20 billion and Blue Weave Consulting projects it to grow to well over $34 billion by […]
In the Utility sector, the technology trends that are shaping the immediate future largely converge around building a better end-user experience. They take the form of developing solutions that meet […]
