In this post we will try to clarify the meaning of ESG and attempt to explain how environmental, social, and governance values are expressed in the utility industry today and […]
Category: Marketing
If anyone now thought the potential of hybrid marketing had been exhausted, think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]
Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]
More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]