Category: Marketing

Hybrid marketing: time for a comeback?

If anyone now thought the potential of hybrid marketing had been exhausted,  think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]

What is emotional marketing?

Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]

The role of trust in business

More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust.  Economic and social polarization, concern for privacy in the face of the deluge of […]