The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
Category: Marketing
Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]
To harness the knowledge capital embedded in data, companies need to integrate the power and accuracy of data analysis into their marketing strategy. Digital technologies and systems for tracking online […]