Do you know the real power of personalized video? Personalized videos have proven to be some of the most engaging and effective forms of communication, and companies are using them […]
Category: Marketing
What is B2B marketing related to Inbound marketing? What is inbound marketing and why is it important? In this post, we’ll trace the origins of inbound in the B2B context. […]
How to create effective B2B marketing strategies for healthcare sector? In the healthcare sector, B2B is a segment of considerable interest in terms of growth and investment opportunities, if you know […]
Companies are made of people: The importance of personalization in the B2B inbound marketing tactics
In a previous series of posts, we have taken an extensive look at the characteristics of Inbound marketing, distinguishing it from Outbound, recounting its history, and identifying the latest developments. […]