Category: Marketing

Hybrid marketing: time for a comeback?

If anyone now thought the potential of hybrid marketing had been exhausted,  think again: hybrid marketing is still an extremely effective approach. The reasons for its longevity are many—and we […]

What is emotional marketing?

Emotional marketing has long since gained a distinct place within companies’ marketing strategies, and it’s now considered essential to building valuable brand-consumer relationships: to boost sales, to grow brand awareness, […]