What is sport and leisure management? As a well-known soccer example shows, it is many things at once: marketing, communication, investment, and people management. Or, more generally, it is a […]
Category: Digital Marketing
Digitization has long been at the heart of the strategies of major utility companies and it has significantly contributed to reshaping and reinventing their organizations. Behind the change, there is […]
Travel industry and digital transformation are more closely linked than one imagines, to the point that all phases of the “tourist” experience have changed, from booking, to the stay itself, […]
Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sport industry? They are based […]