Recovering debts and – at the same time – preserving the customer relationship: this is, in a nutshell, the meaning and objectives of so-called “soft collection.” It’s easy to say […]
Category: Marketing
If digital transformation, and this is an established fact, is a key factor in the economic success for companies of all sizes, in the case of marketing, the use of […]
In this cycle of articles we have dealt with the definition of Brand Awareness and Real Time Marketing: starting with the evolution of the definition of Brand Awareness and how […]
Corporate sustainability: why is it important? Corporate sustainability is certainly not only one of the most important trends that companies must navigate in a decisive and credible way, it is […]