More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust. Economic and social polarization, concern for privacy in the face of the deluge of […]
Category: Marketing
The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]