Category: Marketing

The role of trust in business

More than ever before, organizations, and companies specifically, face global trends that negatively impact people’s trust.  Economic and social polarization, concern for privacy in the face of the deluge of […]

Lead nurturing: 5 winning examples

Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]