In a year that has been both challenging and unique, it is equally difficult to identify the most important digital trend that asset management companies will face as we approach […]
Category: Customer Experience
What is digital tourism? Many things: the integration of new technologies in the tourism sector, an economically relevant sector, an opportunity for business operators, but also a new paradigm that […]
There is more than one KPI to measure customer satisfaction and, yet, its importance is undeniable: only a satisfied customer returns again, and it’s only a satisfied customer who is […]
Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive […]