For a long time, the sales process was looked at in fairly simple terms. You set out an offer, make it sufficiently tempting that the target buyer feels sufficiently compelled […]
Category: Customer Experience
Doxee has adopted the Net Promoter Score (NPS®) system to assess the level of satisfaction of its customers in certain service areas. Doxee will use the NPS system to measure […]
The telecommunications industry in italy is made of paradoxes: on the whole it is growing, but some of its sectors are failing; it kicked off the technological revolution, but has been […]
Brand loyalty is, literally, a customer’s loyalty to a brand. But it’s more complex than that. A positive attitude towards a brand—”acceptance”—is level one. From there, it’s about “preference,” when […]