In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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RegTech allows companies to better manage regulatory compliance, but it is also a valuable tool to create added value and innovatively grow the business. But for this to be possible, […]
The customer experience in the banking sector is one of the aspects of the service offered by banks that will become increasingly important in the future. In fact, transforming a simple […]
Is it possible to talk about customer engagement in the banking sector, a sector that is perceived as technical, complex and, in a certain sense, inaccessible ? Not only is […]
The growing attention of companies to the creation of an effective and responsive system of personalized recommendations is part of a context in which, in order to build a solid […]
