In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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In business, in general, one must always start out with the end goal, the objective, in mind. And that’s not enough. Once this final goal has been established, intermediate stages […]
There is an indirect but fundamental benefit to implementing DTM solutions: the improved quality of the Customer Experience. How important is this aspect? Turning legislative compliance into lowering costs for […]
In this cycle of articles we have dealt with the definition of Brand Awareness and Real Time Marketing: starting with the evolution of the definition of Brand Awareness and how […]
Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. In their interdependent relationship, content marketing for brand awareness is absolutely central […]
