In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
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Digital Maturity Pharma: How important is digitization? How far along are we? What are the margins and how can we reach them? That’s what we’ll talk about in this post! […]
Branded podcasts are audio content created by companies to fulfill a series of functions, both communicative and commercial. In Italy, the process of adoption is much more recent, and in […]
The use of video marketing for the food industry is a special approach to content marketing that can allow any retailer to reach users in an innovative and effective way. […]
Why is Employee Experience and B2E in the automotive industry so important? What are the most effective strategies and the best tools to improve it? We’ll answer these questions in […]
