Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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The technological development of the last decades and, in particular, that complex phenomenon we call digital transformation have produced deep consequences in the automotive sector, influencing the production logic and […]
Edge computing in the telco sector opens up many opportunities for efficiency, sustainability, and environmental impact. For this reason, it represents a considerable but indispensable challenge for all companies in […]
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
Big Data represents a huge opportunity for automotive companies. Thanks to increasingly sophisticated analysis, a huge amount of information, qualitative and quantitative, structured and unstructured, is interpreted to extract useful […]
