From focusing on physical spaces to the frontiers of digital. From B2E to social, to the power of video. Here are the 6 best drugstore marketing techniques for 2021: The […]
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Marketing strategies for the luxury sector: while the luxury sector is undergoing profound transformations, the marketing and communication function, which is responsible for conveying values and brand imagery, have had […]
Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive […]
There are 3 new trends in the Pharma industry that you need to consider: from sustainability, to digitization, to the increasingly decisive importance of personalization. The pharmaceutical industry is a […]
With the birth of the internet and the consequent digital revolution, even writing for advertising has changed course, with new styles, new influences, new needs, and new consumer interests. What […]
