The issues of document management and retention are on the agenda for every business, large or small. The fact that these documents are increasingly digital (native or eventually digitized) has […]
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Attention to female audiences; ever-increasing personalization; new technological frontiers: these are some key areas that sports marketing is focusing on. Here are some sports marketing examples! Sports are […]
On June 15, the Digital B2B Observatory (Polytechnic of Milan) held its annual conference with this year’s theme, “B2B: physically distant, digitally close” (“B2B: fisicamente lontani, digitalmente vicini”), a title […]
The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals […]
How to turn the billing experience into a successful touchpoint? Customers often have a negative association with the billing stage, which can affect their overall relationship with the company. However, […]
