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Information, news and best practices covering our industry, company, partners and customers
cos'è il guerrilla marketing

What is guerrilla marketing?

Talking about guerrilla marketing cannot be limited to a list of the main techniques used, no matter how ingenious.[…]

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How to improve Employee Experience and corporate loyalty: 5 best practices

B2E (Business to Employee) is an approach that focuses on employees. For companies, the Employee Experience reflects the quality of an employee’s overall work experience and it all starts from the HR department in the recruiting and onboarding phases where it is an increasingly decisive factor.[…]

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How to create a B2E strategy and improve the Employee Experience

The first real resource of any company, perhaps the most important and valuable resource, is its employees.

Not taking this aspect into consideration could prove to be an error with fatal consequences: This is all the more true in the current environment,[…]

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The importance of B2E and how 5 companies improved employee experience

Today, a company’s success is linked to the degree that its employees are satisfied. This is the quality of the Employee Experience: an element that companies are increasingly paying attention to. […]

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what is b2e

What is B2E and why it is becoming increasingly important, thanks to digital transformation

The labor market for today’s hyper-accelerated business world is increasingly open, fluid, and competitive.

This is the result of profound change at the political,[…]

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customer retention in travel sector

Customer retention in travel sector: how to turn travellers into loyal customers thanks to new communication technologies

For humans, the act of traveling is almost as old as humanity itself. For companies doing business in the travel industry,[…]

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increase revenue with up-sell and cross-sell

Increase revenue in the tourism industry with upsell and cross-sell through tailor-made operations

When you travel, what inspires your next destination, and how do you choose the right accommodation, where to eat when you get there,[…]

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why email is still important

Why email is still important and the best way to reach customers

When it comes to communicating with your customers and prospects, although social still has to be part of the marketing strategy,[…]

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travel industry marketing videos

Travel industry marketing videos: personalization is the definitive boost for customer care

True success in the future of travel will be all about personalization and the impact will be greatest in the travel industry marketing videos.[…]

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personalization in travel sector

Personalization: The new trend of the Travel & Tourism sector

Tourists around the world are increasing every year.
If in 1990 they were “only” 400 million tourists, and “only”[…]

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