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big data and cloud computing relationship

Big Data and Cloud Computing relationship: a perfect combination

Today there are two major issues at the heart of IT specifically and business in general: Cloud Computing,[…]

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online retail marketing strategy

Online Retail marketing strategy for an increasingly personalized customer experience

A change of perspective marks the inexorable return of the consumer to the center of business decisions.[…]

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analog to digital document

Digital Timestamp: manage the transition from analog to digital documents

The transition from analog to digital document is underway at all levels. In this transition phase,[…]

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5 benefits of cloud computing

Five benefits of using Cloud Computing systems

Cloud Computing technologies are now indispensable, at all levels, in the “online lives” of individuals but especially in the business processes of companies in all industries,[…]

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unconventional marketing

Personalization: how unconventional marketing contributes to building awareness within a digital strategy

Any effective guerrilla marketing campaign is carried out in two successive phases: the first, which involves a series of interventions on the physical and virtual environment,[…]

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improve the customer experience

How improve the customer experience with a CCM strategy

When it comes to being competitive, improve the customer experience is a strategic factor. Positive customer experience depends on the quality of communication,[…]

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advantages of dematerialization

Printed vs digital documents – The advantages of dematerialization

Digital transformation is perhaps the most decisive issue of our time. It has had a huge impact on our lives,[…]

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consideration customer journey

The consideration phase in the customer journey: Unconventional marketing to evolve the brand-customer relationship

One of the most fundamental aspects of the customer journey is where consumers exercise their freedom of choice.[…]

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ccm strategy advantages

The 5 advantages of an effective CCM strategy

Adopting a CCM strategy poses significant challenges for every company, but it is also an opportunity to radically change the way the company works and communicates.[…]

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open banking

Open banking and Strong Customer Authentication: the importance of communicating a revolution

Jack Dorsey is the CEO of Twitter. This summer, his name was in the headlines for an unpleasant event: his personal account was hacked and used to spread offensive and racist tweets online.[…]

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