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Information, news and best practices covering our industry, company, partners and customers
advantages of dematerialization

Printed vs digital documents – The advantages of dematerialization

October 17, 2019
/ Public Administration

Digital transformation is perhaps the most decisive issue of our time. It has had a huge impact on our lives,[…]

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consideration customer journey

The consideration phase in the customer journey: Unconventional marketing to evolve the brand-customer relationship

October 15, 2019
/ Digital Marketing

One of the most fundamental aspects of the customer journey is where consumers exercise their freedom of choice.[…]

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ccm strategy advantages

The 5 advantages of an effective CCM strategy

October 14, 2019
/ CCM

Adopting a CCM strategy poses significant challenges for every company, but it is also an opportunity to radically change the way the company works and communicates.[…]

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open banking

Open banking and Strong Customer Authentication: the importance of communicating a revolution

October 9, 2019
/ Banking

Jack Dorsey is the CEO of Twitter. This summer, his name was in the headlines for an unpleasant event: his personal account was hacked and used to spread offensive and racist tweets online.[…]

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permission marketing video

Guerrilla marketing and Permission marketing: the role of animated videos in inbound strategies

October 8, 2019
/ Video Marketing

An animated video with 180 million views on Youtube, a song that, just hours after its launch,[…]

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A new innovative communication: from the omni-channel approach to Customer Communication Management

October 7, 2019
/ CCM

The way companies communicate has changed. There is no longer a single channel, but many. There is no longer a single device,[…]

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Guerrilla marketing and video marketing: differences and similarities of two popular tools

October 3, 2019
/ Video Marketing

Guerrilla marketing can be defined as the set of unconventional tactics used to achieve conventional goals (above all: profit) within a small budget.[…]

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Dematerialization in document archiving for the Public Administration

October 1, 2019
/ Public Administration

The issues of digitization and dematerialization are now more central than ever before. Not only are consumers and citizens aware of these issues,[…]

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