Pvideo® technology enables new market segments
Doxee has been included among the international providers of “Personalized Video” in the report “Tech Tide™: Video Technologies For Customer And Employee Experience” by Forrester.
Doxee invests a significant share of its revenues in innovative technologies for the automated and personalized video market, whose potential is enormous. Forrester estimates that by 2022, global video traffic will account for 82% of all IP traffic.
The report identifies video technologies that effectively support new personal and professional habits in today’s changing market environment. An increasing number of companies, mainly those in the financial services, healthcare, and utilities sectors, are turning to platform providers specialized in implementing personalized video as an efficient and customized means of communication.
The Tech Tide™ report considers personalized video a relatively new market where technology that combines data, content, and personalized storytelling still requires the support of specialized companies that can enable it.
Doxee has gone even further. Its platform enables publishers, advertisers, media companies, and agencies to quickly and easily create automated and personalized videos in complete autonomy, paving the way for a wide range of new use cases. The Doxee Pvideo® offering covers a wide market share, ranging from the enterprise segment, with fully managed projects, to the SMB and SME segments with the self-service version of Pvideo.
Sergio Muratori Casali, CEO of Doxee “There is no doubt that video has become the tool par excellence in our company’s communication. Today, it is not only a widespread means of entertainment, but it represents a powerful tool in the hands of B2B and B2C companies, Public Administrations, and non-profit organizations to communicate, attract, involve, and excite customers, users, and their employees, regardless of where they are on the journey. We have made significant investments to meet the increasing demands of customers, including SMB and SME segments, and we are extremely pleased to have been included in this prestigious report as a reference player in the field of personalized videos. With Doxee Pvideo® we are able to provide creative and process expertise to ensure the full success of video marketing campaigns and to deliver calls to action that optimize the digital ecosystem. We intend to continue to support all businesses that aim to create more empathic and relevant content, telling stories in a more authentic way that fits users’ expectations”.
Video personalization will be covered during the upcoming webinar, “Power deeper customer experiences with compelling personalization” with guest speaker Jacob Morgan, senior analyst of Forrester, on November 25 at 5 p.m. The event is free and open to all with registration.