Digital marketing for luxury brands is called to capitalize on the relationship with the consumer, preserving and enhancing the most emotional aspects and trying to overcome the contradictions that still […]
All posts by Elisabetta Severoni
Marketing strategies for the luxury sector: while the luxury sector is undergoing profound transformations, the marketing and communication function, which is responsible for conveying values and brand imagery, have had […]
The luxury industry is a market segment in constant growth and one that will continue to grow despite the dramatic effects of the spread of Covid-19. The sector has been able […]
What role do blogs, influencers, social networks, and video marketing play in the fashion sector, today? Digital marketing tools in fashion have evolved with communication technologies, becoming more interactive and […]
