In the financial services sector, enabling digital payments and adopting multichannel approaches are two trends that have led to exponential growth in the number of transactions. Such growth has produced […]
All posts by Elisabetta Severoni
The issue of customer loyalty in banking will become increasingly important over time, and addressing it from a structural point of view will be essential in order to overcome the […]
The term “data-driven banking” refers to all activities that leverage data to provide a range of banking services. Through the structural and targeted use of digital tools, data-driven banking makes […]
Between June 2017 and July 2020, the number of digital customer interactions with brand touchpoints tripled, from 20% to nearly 60%. This shows that since the pandemic, global adoption of […]
