Digitization has long been at the heart of the strategies of major utility companies and it has significantly contributed to reshaping and reinventing their organizations. Behind the change, there is […]
All posts by Elisabetta Severoni
The irresistible rise of video content in the ever-evolving landscape of digital communication is unstoppable. This is borne out by statistics over the past few years from leading trade journals […]
Workflows are the backbone of any marketing automation strategy. Workflows are an indispensable link between the main actions of a company’s marketing team, saving valuable time and optimizing available resources, […]
How CRM improves customer experience? In the most advanced consumer communication management systems, all content is now designed, created, and distributed within a profoundly transformed business paradigm, in which digital […]
