Let’s start by answering the question: What is marketing automation? “Marketing automation” is a longstanding buzzword in the marketing world, one that refers to the set of technology solutions and […]
All posts by Elisabetta Severoni
In the Utilities sector, more organizations are directing their efforts toward building an innovative customer experience to ensure that customers are able to interact fluidly and immediately through their preferred […]
The utility industry provides essential services to customers (from electricity to water, from gas to waste management). For this reason, it has always played a strategic role in the lives […]
A Content Management Strategy encompasses the planning, creation, publication, management, and governance of content. Planning and implementing it correctly means being able to simultaneously engage target audiences and drive your […]