What is Real Time marketing? Real Time marketing is a data-driven approach to marketing. The concept is less transparent than it sounds: if we want to establish the true meaning, […]
All posts by Elisabetta Severoni
“Brand awareness“, the quintessential buzzword of marketers and communications experts for years, has a layered definition. It expresses a concept that has been expanded and revised over time, and one […]
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that […]
In the age of mass digitization, an effective marketing strategy for healthcare is key to educating, retaining, engaging, and motivating patients, whether potential, existing, and new. In particular, and we […]
