Between June 2017 and July 2020, the number of digital customer interactions with brand touchpoints tripled, from 20% to nearly 60%. This shows that since the pandemic, global adoption of […]
All posts by Elisabetta Severoni
Today’s retailers have a wide variety of tools and methods for measuring performance available to them, making it possible to count on much more advanced Retail KPIs than ever before. […]
Updated 17/01/2023 The rapid diffusion of mobile devices on a global scale, the spread of 5G and IoT, the growing awareness of climate change that is pushing institutions toward more […]
If digital transformation, and this is an established fact, is a key factor in the economic success for companies of all sizes, in the case of marketing, the use of […]