What do consumers want? What do they desire? What do they expect, even on a subconscious level? Asking these questions is imperative for a company, regardless of the sector or […]
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Back to blogThe importance of Cloud Computing is real. Cloud Computing has become a central, precious, and indispensable element of our current digital ecosystem. According to a 2023 study by Gartner, worldwide […]
Customer-centricity emerged several years ago as an ideology that would disrupt traditional marketing beliefs, a philosophy capable of updating theoretical rules and practical customs. At its heart, customer-centricity is an […]
In the banking industry, customer-centric technology solutions have now taken center stage. One of the major innovations that has transformed the way financial institutions interact with their customers is Customer […]
Let’s start by answering the question: What is marketing automation? “Marketing automation” is a longstanding buzzword in the marketing world, one that refers to the set of technology solutions and […]
The utility industry provides essential services to customers (from electricity to water, from gas to waste management). For this reason, it has always played a strategic role in the lives […]
A Content Management Strategy encompasses the planning, creation, publication, management, and governance of content. Planning and implementing it correctly means being able to simultaneously engage target audiences and drive your […]
Over the past few years, the telecommunications industry has changed profoundly as a result of the emergence of certain marketing trends that we are still confronted with today. Telcos, companies […]
In digital marketing, innovation and adaptation are undoubtedly two essential drivers, especially in the face of the “seismic shocks” that have rocked the industry in recent years. It’s a somewhat […]
In today’s interconnected world, telecommunications play a key role in connecting individuals, businesses, and society. Innovation in the Telco industry is part of a broader path of technological development that […]