Updated 17/01/2023 The rapid diffusion of mobile devices on a global scale, the spread of 5G and IoT, the growing awareness of climate change that is pushing institutions toward more […]
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Back to blogIf digital transformation, and this is an established fact, is a key factor in the economic success for companies of all sizes, in the case of marketing, the use of […]
Updated 17/01/2023 In order to stabilize the climate and limit the risks to the environment, science has long pointed us down a necessary path: energy transition, decarbonization, and reduction of […]
Updated 17/01/2023 In this historical period of instability and uncertainty, prices for electricity, gas, water and waste management services are inevitably rising, eventually impacting the resilience of entire economies and […]
There is an indirect but fundamental benefit to implementing DTM solutions: the improved quality of the Customer Experience. How important is this aspect? Turning legislative compliance into lowering costs for […]
In this cycle of articles we have dealt with the definition of Brand Awareness and Real Time Marketing: starting with the evolution of the definition of Brand Awareness and how […]
Content marketing and Brand Awareness are two concepts–two realities and two processes–that are closely related to each other. In their interdependent relationship, content marketing for brand awareness is absolutely central […]
What is Real Time marketing? Real Time marketing is a data-driven approach to marketing. The concept is less transparent than it sounds: if we want to establish the true meaning, […]
“Brand awareness“, the quintessential buzzword of marketers and communications experts for years, has a layered definition. It expresses a concept that has been expanded and revised over time, and one […]
Put people back at the heart of the company’s mission, build a data infrastructure that is both robust and flexible, and design meaningful customer experiences by adopting the technologies that […]