Digitization in Telco: Fastweb’s personalized and interactive experience 

The digitization of telecommunications is often seen in the industry as a threat. However, on closer inspection, it represents a huge opportunity for companies and their customers. Telecom companies must be able to create innovative offerings

for customers, to communicate differently and more interactively, and, importantly, to understand their customers’ needs and expectations.  

A user-friendly experience for Fastweb customers

Fastweb, a specialist in telephony and broadband connections, began its digitization process in 2009 with the creation of a personalized mini-site using Doxee Pweb® technology. On the microsite, customers can access their data, view their bills, and learn more about their subscription: It’s a user-friendly, interactive, and highly personalized portal. The need for increasingly personalized and interactive communication has led Fastweb to implement the Doxee Pvideo® technology to create a personalized video that the customer can access from the email containing the bill and a wide range of different offers depending on their place along the customer journey. For example, the personalized video can make the user take different actions, such as joining a special loyalty campaign or subscribing to upselling or cross-selling actions.

Perfect digitization

The integration of the two Doxee products has led to an almost total digitalization of Fastweb customers; today, 95% of invoices issued are in digital format. The User Experience has also been improved and Fastweb customers can now benefit from advanced, practical features adapted to their profiles.

Premium Resource

Fastweb's personalized and interactive experience

Doxee ranges

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paperless experience: Dematerialization and Digital Transformation of Documents
The product line that meets the dematerialization needs of tax and document processes in compliance with Italian and European standards.
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interactive experience: Customer Experience Management
The product line that enhances your customers' data to create a revolutionary digital customer experience through personalized communications.
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document experience: Customer Communications Management
The first cloud-based product dedicated to Customer Communications Management for document process management.
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Salesforce® Document Generation
The Salesforce® Document Generation module of Doxee Customer Communications Management enriches the Salesforce CRMs with an application to generate documents and templates for users working on the CRM.
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Workflow Management
The Workflow Management module of Doxee Customer Communications Management makes it possible to create and model processes and workflows.
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Endpoint Customer Journey Management
With Doxee's Customer Communcations Management platform, you can manage and deploy communication processes across all available channels to reach your customers
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Analytics
The Tracking & Reporting module of Doxee CCM is the main tool for monitoring the full document lifecycle.
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Customer Communications Management
The first cloud-based product dedicated to Customer Communications Management for document process management.
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Chosen by hundreds of Companies and Institutions

Leading companies such as Fastweb, Sky and Enel have chosen our technologies to communicate effectively with millions of customers.

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