Reducing the churn rate is a critical success factor for companies in the most competitive sectors, and this is especially true for insurance, where mitigating the risk associated with customer cancellations is a priority. Changing insurance companies is an increasingly common practice among consumers, so much so that insurers are changing the way they communicate and create value for customers.
New technical and digital capabilities on the market today offer accessible solutions for tackling these challenges, enabling new ways for accessing customers and for conveying products in ways that are more transparent, allowing for greater product differentiation and at the same time, reducing costs. The starting point is the Digital Customer Experience, a digital strategy that aims to put the customer at the center of the relationship between insurance and insured.
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