The digital revolution in the banking sector is rapidly changing the sector, from business models to all the way banks communicate. Today Poste Italiane is no longer just the postal operator of reference in Italy, it has become important in the world of telephony, insurance, and banking. Poste Italiane has decided to ride the wave of change imposed by the digital revolution by innovating some of its traditional products. Of course, new business models and new products also require a change in communication when facing new markets.
For this reason, Poste Italiane contacted Doxee to access the technological excellence necessary to communicate the availability of new digital products for new markets in an innovative way. Poste Italiane’s overall strategy is aimed at exploiting digitization to make its processes more efficient through the use of new technologies and, at the same time, to offer innovative digital products that provide an effective and engaging digital customer experience.
"Doing old things in a new way - this is innovation."
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