Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
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In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
The issues of document management and retention are on the agenda for every business, large or small. The fact that these documents are increasingly digital (native or eventually digitized) has […]
How much is the global insurance market worth? It’s hard to give precise figures, but we can start with a report from the Insurance Information Institute, which found that the […]