In digital marketing, innovation and adaptation are undoubtedly two essential drivers, especially in the face of the “seismic shocks” that have rocked the industry in recent years. It’s a somewhat […]
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Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
The end of this year, the first almost post-pandemic year, marks a fundamental turning point for many sectors, including the banking sector, so it’s not too soon to start talking […]