What are the major digital marketing trends we are likely to see in 2023? No one can say for sure, but based on careful observation of the recent past and […]
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Data-driven marketing builds plans and strategies starting from the data of consumers (already acquired or potential) with whom it comes into contact (or that it aims to intercept). It is […]
In a simple Google search on the main business software for customer relationship management, two names come up repeatedly: CRM and Marketing Automation. Despite some obvious similarities, these softwares are […]
The end of this year, the first almost post-pandemic year, marks a fundamental turning point for many sectors, including the banking sector, so it’s not too soon to start talking […]