Updated on 22/02/2023 Common errors in managing the Customer Experience? Let’s see how to avoid them. We’re in the so-called “Age of the Customer.” The customer is and will be […]
Category: Customer Experience
Storytelling isn’t just for companies; local governments and public administration offices also need to tell their stories. The only catch? Choosing the right approach. In 2016, Alessandro Baricco, the Italian […]
Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]
Updated on 09/01/2023 Customer experience in the water industry: why is it important? In the utility industry, and in the water sector in particular, customer experience has never been so […]