In the telco industry, personalization is essential to remain competitive in the market and benefit from future technological innovations. However, personalization is not easy: investments, a change of mentality, and […]
Category: Video Marketing
What role do blogs, influencers, social networks, and video marketing play in the fashion sector, today? Digital marketing tools in fashion have evolved with communication technologies, becoming more interactive and […]
An animated video with 180 million views on Youtube, a song that, just hours after its launch, enters the top 10 iTunes chart, an advergame that topped the charts in […]
Guerrilla marketing can be defined as the set of unconventional tactics used to achieve conventional goals (above all: profit) within a small budget. The guerrilla needs only three things: “time, […]