Information, news and best practices covering our industry, company, partners and customers
conversion rate optimization

Why improving your Conversion Rates is an undervalued retail strategy

How can you most significantly increase your profitability? It’s the fundamental question underpinning the vast global retail market,[…]

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b2b automotive marketing

B2B marketing in the automotive sector: why it matters and how to strengthen it

Automotive is a large sector that has long been strategic for the world economy.

Today, however, it is undergoing a phase of great change,[…]

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what is inbound marketing

What Inbound Marketing is and where it’s going: Outbound and other disruptors

What is Inbound Marketing? At an operational level, inbound marketing is about creating high-quality content,[…]

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personalization in retail marketing

Personalizing Retail marketing: a cross selling and omnichannel strategy for customer satisfaction

A crucial moment for any brand is the sale, the moment the customer makes a purchase.[…]

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unconventional marketing

Personalization: how unconventional marketing contributes to building awareness within a digital strategy

Any effective guerrilla marketing campaign is carried out in two successive phases: the first, which involves a series of interventions on the physical and virtual environment,[…]

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consideration customer journey

The consideration phase in the customer journey: Unconventional marketing to evolve the brand-customer relationship

One of the most fundamental aspects of the customer journey is where consumers exercise their freedom of choice.[…]

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How to use lead generation and content marketing to convert prospects into customers

In our daily lives, we are immersed in constantly changing flows of information and data. Just think of our Facebook wall,[…]

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cos'è il guerrilla marketing

What is guerrilla marketing?

Talking about guerrilla marketing cannot be limited to a list of the main techniques used, no matter how ingenious.[…]

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What is digital transformation: 4 definitions for a revolution

“Digital transformation” is perhaps one of the most used expressions in recent years. It is often used in reference to business,[…]

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asset management industry communication

Communication in the asset management industry: 5 strategy mistakes to avoid

Asset management has always been an important market within the financial system. In an attempt to cope with the stress of the financial crisis some years ago,[…]

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