Customer Experience Archives - Doxee CCM Software
Information, news and best practices covering our industry, company, partners and customers
omnichannel customer experience

Omnichannel customer experience in insurance: How to make accident claims and renewals fun and engaging

Insurance companies have to deal with two “physiological” moments in their relationship with customers: Managing renewals and managing accident claims.[…]

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digital touchpoints

Customer journey and digital touchpoints: how to track the customer experience in a digital world

In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full experience of being a customer” is under the analysis of marketers.[…]

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What’s Behind Your Online Shopping? Mostly AWS

AirBnB, Spotify, and Netflix are three of today’s fastest growing digital businesses.

Behind these successful firms there is a company that many aren’t familiar with and most will never know the scope of (beyond its infamous parent company).[…]

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how to use big data

How to use big data in a proper way in the Insurance sector – 7 tips

Big data offers an opportunity for many industries, and those like banking and insurance are under increased pressure to exploit it to improve customer service,[…]

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big data technologies

Big data technologies and engagement in the Utility sector: how to increase customers loyalty

For utility companies who want to take advantage of big data technologies, it’s an opportunity to increase customer engagement and build trust and loyalty.[…]

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what is a Buyer Persona

What is a Buyer Persona without the person?

In an ever-changing and increasingly digital world, a one-size-fits-all approach no longer works. The growth of your business depends on your ability to effectively target the right audiences for your products and services.[…]

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Storytelling: the most modern, ancient marketing tool

Humans might have become different, more complex animals right at the moment when they started telling stories.

At one point,[…]

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When marketing videos fail: five of the worst

We have told you many interesting stories on how videos can be impactful and effective-not only in marketing,[…]

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Synthetic voices: a brief history (to help your marketing strategy)

Imagine a machine that can talk just like a human being, understanding our questions, and replying with meaningful information. Until not too long ago,[…]

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Doxee and Enel: a successful, ever-evolving partnership

Enel is an Italian multinational manufacturer and distributor of electricity and gas. The company, first established as a public body at the end of 1962,[…]

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