Updated on 30/09/2022 What is digital tourism? Many things: the integration of new technologies in the tourism sector, an economically relevant sector, an opportunity for business operators, but also a […]
Category: Customer Experience
There is more than one KPI to measure customer satisfaction and, yet, its importance is undeniable: only a satisfied customer returns again, and it’s only a satisfied customer who is […]
Marketing has many approaches to attract the customer: the rational one, the sensory one, and the emotional one. Yet, at a time when consumers are becoming more and more attentive […]
What do you get when you add memorable emotions and sensations to the Customer Experience? The Brand Experience is one of the most important levers in marketing that a brand […]