Before identifying the advantages of digitization, it’s worthwhile to define it, as digitization is attributed to many different processes. An article in Forbes highlights the need for the distinction between […]
All posts by Vittorio Capitani
How to manage customer reviews? Customer reviews are defined as the feedback generated by those who have used a company’s product or service. Online shopping platforms and social networks are […]
Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR). Users and consumers go through different paths for every product […]
In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full experience of being […]
