The term fintech has been in common usage for quite some time now; it stands for technological innovation applied to the financial sector: a paradigm shift made possible by Digital […]
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Customer Experience expresses the overall degree of satisfaction that the customer experiences during the relationship with the company and is the result of all interactions that have occurred throughout the […]
Lead nurturing initiatives aim to connect a company with its potential customers and build a relationship with them that becomes stronger as they get closer to a purchase. In fact, […]
What are the major digital marketing trends we are likely to see in 2023? No one can say for sure, but based on careful observation of the recent past and […]
