Information, news and best practices covering our industry, company, partners and customers
Customer Reviews

Customer Reviews: how to best deal with reviews in the digital age

Customer reviews are defined as the feedback generated by those who have used a company’s product or service.[…]

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B2E and Employee Experience: Use digital tools to increase retention and well-being at work

B2E (Business-to-Employee) refers to actions between the company and its personnel at the corporate level such as recruiting,[…]

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customer journey mapping

Customer journey mapping: how to design touchpoints for user

Customer journey mapping is “a diagram that illustrates the steps your customer(s) go through in engaging with your company” (HBR).[…]

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digital touchpoints

Customer journey and digital touchpoints: how to track the customer experience in a digital world

In modern marketing, the customer journey is defined as “the complete sum of experiences that customers go through when interacting with your company and brand.” “The full experience of being a customer” is under the analysis of marketers.[…]

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local tax

Personalized videos and local tax payment: how personalization is helping citizens and Public Administration

In 2018, even local governments are going digital in an effort to improve communications with their citizens and make it easier for them to get information and to use public services.[…]

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Where did storytelling originate

Where did storytelling originate? The “Stone Bible” of Modena

Where did the storytelling originate?: Well, in the Italian city of Modena, one figure rises prominently and proudly on the city skyline.[…]

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