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Information, news and best practices covering our industry, company, partners and customers
personalization in travel sector

Personalization: The new trend of the Travel & Tourism sector

Tourists around the world are increasing every year.
If in 1990 they were “only” 400 million tourists, and “only”[…]

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B2E

B2E and Employee Experience: Use digital tools to increase retention and well-being at work

B2E (Business-to-Employee) refers to actions between the company and its personnel at the corporate level such as recruiting,[…]

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esterometro 2019 in italy

Electronic invoicing in Italy – Esterometro 2019: deadlines, obligations, compilation, transmission

It is an important period for electronic invoicing and there are new changes in the legislation that companies and individuals doing business in Italy will want to know about.[…]

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customer communication management

What is Customer Communications Management?

There are many reasons that companies need to communicate with their customers. From the practical—billing, service announcements, product upgrades—to the aspirational—membership drives,[…]

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how to increase travel sector conversions

How to increase conversions in the travel sector: 5 effective methods

If you asked most people to make a list of the things they dream about, in that list, there will be at least one trip to someplace in the world,[…]

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pubblica amministrazione e marketing

Public Administration and digital marketing: some advice and 3 examples

Often, the relationship between Italy and its Public Administration is seen more like one of the adversaries than allies, slow,[…]

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big data in the travel industry

Big data in the travel industry: Why it’s valuable and how to make the most of it

With digital transformation, nothing is the same as before, and this is especially the case for growing Travel &[…]

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marketing strategy for public administration

How to build a digital marketing strategy for the Public Administration

The Public Administration also needs to build a marketing plan that is able to take advantage of the benefits offered by digital transformation and thus provide better services for citizens.[…]

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Effective storytelling

Effective storytelling – how to create engaging stories able to capture your readers’ attention

 

What is storytelling?

In the Neolithic age, the first storytellers used cave walls,[…]

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storytelling tourism

The Travel and Tourism sector cannot survive without storytelling – Here’s why

When we travel, the journey begins long before the time of departure. It starts when we look for inspiration on the web,[…]

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