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Information, news and best practices covering our industry, company, partners and customers
customer communication management

What is Customer Communications Management?

There are many reasons that companies need to communicate with their customers. From the practical—billing, service announcements, product upgrades—to the aspirational—membership drives,[…]

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how to increase travel sector conversions

How to increase conversions in the travel sector: 5 effective methods

If you asked most people to make a list of the things they dream about, in that list, there will be at least one trip to someplace in the world,[…]

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pubblica amministrazione e marketing

Public Administration and digital marketing: some advice and 3 examples

Often, the relationship between Italy and its Public Administration is seen more like one of the adversaries than allies, slow,[…]

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big data in the travel industry

Big data in the travel industry: Why it’s valuable and how to make the most of it

With digital transformation, nothing is the same as before, and this is especially the case for growing Travel &[…]

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marketing strategy for public administration

How to build a digital marketing strategy for the Public Administration

The Public Administration also needs to build a marketing plan that is able to take advantage of the benefits offered by digital transformation and thus provide better services for citizens.[…]

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Effective storytelling

Effective storytelling – how to create engaging stories able to capture your readers’ attention

 

What is storytelling?

In the Neolithic age, the first storytellers used cave walls,[…]

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storytelling tourism

The Travel and Tourism sector cannot survive without storytelling – Here’s why

When we travel, the journey begins long before the time of departure. It starts when we look for inspiration on the web,[…]

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italy e-invoicing news

The 2019 news about e-invoicing introduced by Agenzia delle Entrate in Italy

Electronic invoicing is increasingly relevant for companies doing business in Europe. Regardless of the sector, individuals and businesses will want to know as much as possible about the tools,[…]

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innovative video in banking sector

Innovative and personalized video in the banking sector: Postel chooses Doxee Pvideo® to communicate the arrival of the Smart Booklet

The spread of digital is radically changing the bank-client relationship. According to a study by the Boston Consulting Group,[…]

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