Information, news and best practices covering our industry, company, partners and customers
company and customer

How the IoT is creating a stronger connection between company and customer

Europe has recently taken a big step towards using the Internet of Things (IoT) across industries. This is having a huge effect on how companies in the continent run their businesses.[…]

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digital transformation in utilities

Digital transformation in utilities – focus on the water utilities sector

Water and digital may sound like a strange combination, but like much of the utilities industry today, the water sector is also undergoing its own digital transformation.[…]

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e-invoicing news 2019

E-invoicing news 2019: the new Esterometro, deadlines and adherence to the consultation

Regulatory changes regarding e-invoicing can create doubts and questions for corporations, businesses or those working under a VAT regime.[…]

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Video Content Marketing

4 reasons why you need to use Video Content Marketing

Communication.  Engagement.  Interaction.  These kinds of words, and others like them, have become the mantras of marketing gurus and business attraction experts.[…]

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communication in finance

Communication in Finance – the age of digital marketing

In the finance sector, digital has encouraged the development of new products and services, and it’s forcing companies to redesign their business model in order to be competitive.[…]

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water sector

Marketing and Communication in the water sector: challenges and best practices

The water sector, like the entire Utility sector, is going through a phase of profound change.[…]

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digital transformation in finance

Digital transformation in finance: The 7 best practices in the Finance sector

Digital transformation in finance is having interesting results, especially as the world of innovation and the world of finance converge.[…]

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omnichannel strategy

Digital Customer Experience and omnichannel strategy in the utility sector

The Italian utility sector is going through a phase of profound change, marked by greater competition and the progressive adoption of digital tools and marketing techniques.[…]

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behavioral loyalty

The importance of behavioral loyalty in the Utility industry: how to retain customers through personalization

Today the main challenge for companies in the Utility sector is to retain their customers in a market that has become fluid and hyper-competitive.[…]

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live streaming marketing

Live streaming marketing: a substitute or an aid to video marketing?

Live streaming, very similar to traditional radio and television broadcasting, is a data stream that contains audio and video information that is transmitted from a source and that via a telematic network,[…]

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